For those that don’t know, give our readers a brief introduction on who you are.
My name’s Reds I’m an emcee and occasional DJ/producer. I started out with Chronic Redeye and now put out solo material alongside my work with DPF under the name Soldjasoulz.
The new EP is really tight, so first up much love for that. Let’s talk about that for a minute. How long did it take to make?
Thanks man, I appreciate that. This has been in the works for the last year, I know that seems long but I’ve been carefully crafting it and bouncing ideas back and forth with the producers because we wanted to make sure we achieved the vibe we were going for. Also real life stuff has to be handled so I’m not just grinding out music 24/7 unfortunately!
Tell me more about the producers of the EP; I believe they are from Holland right?
Yeah man Edible Beatz handled the whole project. DJs Kai, Relski and P-Trikz are some official cats from Holland that I started following on Soundcloud ages ago. I rate their work highly and I noticed they were dropping a load of remixes by 90s artists that I’m into like Beatnuts, Das Efx and Shabbaz The Disciple. We got talking on the net and I could tell we are on the same wavelength musically. Their style is very golden era orientated but with a unique vibe as some of the samples they flip I wouldn’t have even thought about. After sending me a few beats I found that their beats fit my flow and voice down to the ground so a couple of tracks has turned into a full project, and now I speak to P-Trikz almost daily so you know we’ll be cooking up some more marvellous sh*t in the future.
Out of the eight tracks do you have any particular favourites?
It depends on my mood really. If I was DJing a party then I’d throw on ‘Pull Up’ or ‘Hundred Hand Slap’ because they’ve got that old skool block party vibe going on, but there’s others like ‘Sacred Ways’ or ‘Life In Focus’ that are dope if you’re zonin’ out late night in your front room or whatever…
I see a few blogs writing good stuff about the new EP but what has response been like elsewhere?
Yeah man considering its a totally independent release with no backing whatsoever the response has been good. Its been picked up by quite a few websites already and Im not really one for watching social media but I have been getting good feedback from what I have seen. A few artists I know have been texting me saying they’re playing it so that’s a good sign too.
You’ve played live with a few UK and US rappers, but which gig sticks out as the best in your mind and why?
Ah tricky question man! I’ve been lucky enough to share the billing with a lot of artists that I grew up listening to so I feel kinda blessed. One big one that stands out was a Roots & Culture event at the Waterfront in Norwich, the line up was insane – Million Dan, Task Force, Skinnyman, Deadly Hunta are just some that I remember and at the end everyone was passing the mic in a cypher it was going off. A funny one was when RA the Rugged Man played in a sh*tty little club in Norwich with a crappy sound system it was just off key he must have been wondering where the hell he’d been booked for! But it was rowdy people were moshing and all that haha
Apart from making music what other hobbies or interests do you have?
Apart from making music I love spending time with my 5 year old daughter, she’s my whole world. Im also a football fan so I try and get to see my team Norwich City play when I get a chance.
So what’s next for you as an artist?
Im just taking things as they come really but I’m sure there will be a few guest features on other people’s work, plus more Soldjasoulz music and more collaboration with Edible Beatz is definitely in the pipeline…
Questions by Alex Dunlow
Reds ‘Raiders of the Lost Art’ (Track-list):
01. Sacred Ways
02. Lost Art (World Of Hip Hop)
03. Pull Up Feat. DPF
04. Life In Focus
05. The Essence
06. Fly Ebonics
07. 100% Raw
08. Hundred Hand Slap
Produced by Edible Beatz
Cuts on tracks 3, 4 & 6 by DJ Kai
All other cuts by DJ P-Trikz